Your privacy matters to us — this page explains how your data is collected, used, and safeguarded.
This is the Privacy & Cookies Policy (the “Policy”) of SIYTE (Company No. 13145293) under the laws of England and Wales whose registered office is at The Granary, Kingston House Estate, Kingston Bagpuize, Oxfordshire, England, OX13 5AX (hereafter “SIYTE”, “we” or “us”).
This Policy describes the ways in which SIYTE collects and uses information about you when you access and use its SiYtE software (the “Software”), as well as what data is collected and used by SIYTE in connection with the Software itself.
SIYTE may change this Policy at any time and, where you are a user of the Software, when this happens we will notify you of any changes to this Policy via the Software platform, with any material changes being notified to you via e-mail. The changes will apply to your use of the Software after we have notified you. If you do not wish to accept the new Policy you should stop using the Software. If you continue to use the Software after the changes, your continued use of the Software shows us your agreement to be bound by the new Policy.
If we have collected information about you to incorporate into the Software, unless you object to the information we have collected about you (which you can do as set out in this Policy), you agree to us collecting and using such information as set out in this Policy.
This Policy was last changed in April 2022.
For the purposes of data protection legislation, SIYTE is the controller for the processing of your personal data and has registered with the Information Commissioner’s Office (“ICO”). SIYTE’s registration number is ZB282656.
When you choose to engage us to use our Software.
To allow you to access and use our Software.
Contractual necessity and/or legitimate interests. We need this information to authenticate you as a user and allow you to access and use our Software.
Image data: Snapshots of a particular station area which may include individual people in such image. Such individuals will, however, immediately have their faces blurred and so be anonymised upon our first processing of this image.
On a daily basis.
In order for the customer to get a visual representation of the particular station area in order to better understand the analytics data provided by the Software.
Legitimate interests. This legitimate interests based processing does not outweigh the rights/freedoms of the passengers because:
(a) in a very high percentage of cases a passenger wouldn’t be able to be recognised anyway; and
(b) even where they were to be able to be recognised the blurring of their faces happens so quickly that the small risk of someone being able to recognise such passenger is outweighed by the benefits the use of the Software has on that passenger in relation to e.g., making the station safer to use, easier to use and so forth moving forward.
On a continuous basis.
As the core feature of our Software i.e., providing analytics.
N/A – the data is anonymous.
Some of the information SIYTE collects from you is passed to third parties. These third parties are:
In anonymised form, SIYTE may share the information with:
SIYTE is not responsible for the privacy policies and practices of other sites even if you access them via the Software platform. You should check the policy of each site you visit and contact its owner or operator if you have any concerns or questions.
SIYTE has implemented technology and policies to safeguard your privacy from unauthorised access and improper use.
We store your personal data in the UK. We retain your personal data for as long as reasonably necessary in line with the purposes for which it was originally collected. Where we engage any third party which transfers your personal data outside the UK and/or EEA then we ensure that we have in place appropriate agreements with such third party dealing with any adequacy requirements and transfer impact assessment requirements as required under applicable data protection legislation.
Cookies are small text files that are placed on your device when you use the Software. SIYTE’s use of cookies is detailed below.
To find out more about how cookies work, how to manage and delete them and to see which ones have been set please visit:
SIYTE uses the following necessary cookies to:
(a) manage sessions between customers/users and the AUTH server; and
(b) to store access & refresh tokens.
CookieAvailabilityDescriptionauthorizationCode60 minBound to a clientId and userId, can be exchanged for an accessToken and refreshToken onceaccessToken2hBound to a userId, can be used for an unlimited number of requests before expiration. JSON web token, containing the basic user profilerefreshTokenNever expiresBound to a userId, can be exchanged for a new accessToken and refreshToken once
You can contact us using the details set out below if you wish to:
Please note that the foregoing rights only apply to the information set out in paragraph 2. The information set out in paragraph 3 is anonymous (in the case of the analytics data) or we process it to make it anonymous (in the case of the image data). In order to exercise your rights (where permitted by law to do so) in connection with such image data, you will need to contact the entity which is responsible for placing such smart cameras at the particular location.
If at any time you would like to contact SIYTE about your views on this Policy or any enquiry relating to your personal information, you can do so by sending an e-mail to us at info@purpletransform.com or write to us at:
Data Protection Query
SIYTE
Office 1, Izabella House
24-26 Regent Place
City Centre, Birmingham
West Midlands, England
B1 3NJ
You also have the right to make a complaint to the ICO by contacting them at any time.
